MAS COMM PUBLIC RELATIONS & COMMUNICATIONS APPRENTICESHIP PROGRAM

PUBLIC RELATIONS & COMMUNICATIONS APPRENTICESHIP PROGRAM

Launch Your Career in Public Relations & Strategic Communications

Florida’s first registered Public Relations Specialist Apprenticeship Program. Gain real-world experience with clients while building well-paying communications careers with strong earning potential in just 18 months.

Step into the dynamic world of public relations and strategic communications through hands-on experience with real clients and campaigns. No PR degree required — just creativity, excellent communication skills, and a passion for storytelling. In 18 months, you’ll transform from apprentice to journey-level PR professional with a nationally recognized credential and the strategic communications skills agencies and organizations need.

Public Relations Specialist Track

Real Client Experience

Work on actual public relations campaigns for diverse clients across industries, from transportation infrastructure projects to community organizations. Learn by doing, with guidance from experienced communications professionals.

Progressive Wage Increases

Start earning from day one with wages that increase as your skills develop. By program completion, you’ll be earning competitive journey-level wages.

Industry-Recognized Credential

Graduate with a Florida Department of Education registered apprenticeship certificate through the MAS COMM Public Relations Apprenticeship Program, the first of its kind in Florida. This credential proves you’ve mastered the competencies required for professional PR practice.

Complete PR Skill Set

Learn media relations, content creation, strategic planning, social media management, crisis communications, community engagement, event coordination, stakeholder relations, and strategic communications, everything you need for a successful PR career. Special emphasis on infrastructure and transportation communications strategies.

How It Works

  • 2,500 hours of paid on-the-job training working on real client campaigns and projects (approximately 18 months of full-time work)
  • 360 hours of related classroom instruction covering PR fundamentals, ethics, and strategy
  • Mentorship from experienced PR professionals who guide your professional development
  • Progressive portfolio building with increasingly complex responsibilities and campaigns
  • Strong writers and communicators with a way with words
  • Creative thinkers who can tell compelling stories
  • Social media savvy individuals who understand digital engagement
  • Organized multi-taskers who thrive in fast-paced environments
  • People passionate about building relationships and community connection
  • Anyone interested in transportation, infrastructure, and public sector communications
  • Must be 18 years or older
  • High school diploma or GED
  • Excellent written and verbal communication skills
  • Proficiency with computers and social media platforms
  • Ability to pass background check
  • Commitment to 18-month program completion
Let's Connect (305) 934-1540

Transportation & Infrastructure Communications Focus

Building Florida's Transportation Workforce Pipeline

This program offers specialized training in transportation and infrastructure communications, one of Florida’s fastest-growing sectors. Apprentices gain hands-on experience working with:

01

Florida Department of Transportation (FDOT) district projects and programs

02

Transit agencies managing multi-billion dollar expansion initiatives

03

Metropolitan / Transportation Planning Organizations (MPOs/TPOs) coordinating regional mobility

04

Infrastructure development projects requiring sophisticated community engagement

Specialized Skills You'll Develop

  • Strategic communications planning for complex transportation projects
  • Crisis communications and incident management
  • Community engagement with diverse, multilingual populations
  • Public involvement processes for federally-funded projects
  • Stakeholder relations with elected officials, community leaders, and residents
  • Translation of technical transportation concepts for public audiences

Why This Matters

Florida’s transportation sector needs communicators who understand infrastructure, can navigate public involvement requirements, and build community trust. This apprenticeship creates a direct pipeline from training to career placement with agencies actively seeking these specialized skills.

Let's Connect (305) 934-1540

Questions?

Equal Opportunity Employer

MAS COMM, INC. is an equal opportunity employer committed to diversity and inclusion. We welcome applicants from all backgrounds and do not discriminate based on race, color, religion, sex, national origin, age, disability, or any other protected status.